Live Augmented Reality and Broadcast Graphics Demo
NAB Show 2022 by Zero Density
It was great to be back at NAB Show! Zero Density booth provided a front seat ticket to the real-time broadcast graphics technologies powering daily shows, news and more from the world’s biggest broadcasters.
Augmented reality graphics offers myriad of opportunities for the broadcast industry in terms of viewer experience, storytelling and data visualization. They help to tell stories with stunning visuals, and offer interactive ways for the audience to be included in the story. With the demo at NAB Show, the Zero Density team introduces the photorealistic AR graphics that only the Zero Density solutions can bring to life.
The demo showcases a photorealistic augmented reality production that conventional fill and key blending methods cannot produce. To reach this level of image fidelity, you need a ray-tracing renderer and a real-time 3D compositor like Reality Engine.
As seen in the demo, the presenter casts his reflections automatically onto the AR broadcast graphics. Also, the talent has the ultimate freedom of movement in the physical news set interacting with AR graphics, and never overlapping thanks to TRAXIS talentS.
If you missed the live demos at the show or want to watch it again, see the video below.